Bath Salts After Waxing

: a big gamble?

Google Now is the new interface of Google or the search results are displayed and edited in real time as and when you type each letter of the keywords (itself supported by the proposed predictive Google Suggest).

To learn more, visit this page at Google or more, do some research on the engine to see these dynamic results.

map put forward by Google, his famous "Do not be evil" (ie the contrary, "be good") around the theme that the only thing that is sought by Instant ; of gain time on each search. A shot 2-5s by motion Google evokes 11h of human time saved every second for the billions of daily requests ( suddenly 30,000 + / second )

L economics unit per query is certain but is it really saves time overall for the user? We may believe that it is rather to show - for the time invariant it devotes to research - to more organic results but mostly commercials (which are also dynamic ...) to swell turnover at 97% still dependent on advertising (Very slow decay: -2% in 3 ½ years on a total volume incomparable).

It's a real gamble anyway from Google:

• multiple technologies (central caches content, Ajax interface in the browser, etc.). have been (re) developed for occasion
• operating costs resulting enormous: Google's servers respond to n intermediate query results instead of one with the old interface. Of course, with 2 + million servers, you can see coming but such a large scale must launch despite all mean the addition of a high percentage of new machines, so massive investment to handle the load without firing a shot. What seems to be the case: Google is answering as fast as yesterday. That line about the E. Schmidt speaks of operational excellence as a strategic advantage Google!
• how to use and exchange of feedback from users: it seems to me personally that I focus exclusively this morning on the organic results (center column) because I know it changes as and when my entry. I do not see results right advertising. Even if I assume that Google has tested with massive panels before launching a large scale, there is a huge financial risk for them if we are all acting like this and sustainably
• this new interface could also disrupt the entire system AdWords / AdSense: users will enter more words to narrow down the results live before submitting their research. The consequence may be violent advertising: the keywords unique and very generic very expensive because of competition between thousands of advertisers ( among 1 million!) Will become less attractive. Cost per click could fall by mechanically reducing bidders and then cause a decrease in revenue correlated Google
• the market will become less clear: it was enough to last at institutes such as Comscore & Co count of queries at the server level to define shares market. Instant Google, queries to the servers instantly lose their significance in relation to their actual use! So Google may see less clearly its 67% market share with advertisers to seduce

Google Instant is a step forward for the user but not to such a single blow to the supplier I think this is really swollen!

"Nothing ventured, nothing gained," says the proverb. To risk all that, Google has finally want to win a lot .... The first gain is anyway surely panic among competitors like Bing!

..... unless there is no risk because all behavioral consequences have been analyzed thousands of users over time to anticipate the results.

The 20,000 employees of Google with Instant surely live for months. But are they representative of the average user? the launch of Buzz had not proved that ...

Source: Media and Tech Blog (by Didier Durand)