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5 billion mobile phone subscribers at end-2010

There will be 5 billion subscribers to mobile telephone systems planets at the end of this year according to ABI Research . The total population will approach 6.9 to then humans. We will have a connection rate of 72.5%. This is progress of 12% in 18 months : impressive when talking about the entire planet!

In fact, to be a little more precise, we must speak 5 billion subscriptions because there are smart kids with multiple subscriptions (3G USB keys, etc. ..) or beverage vending connected by their central GSM . But this is still a "rounding error".

This increased mobile connectivity of the planet is driven by developing countries:

• Africa grows annually by 22%
• mobile penetration in the Asia-Pacific region has reached 65% at the end of year with countries such as Indonesia or India, which together add 150 million subscribers by an actuellement
• l'Europe et les USA croissent encore mais beaucoup plus lentement: certains pays nordiques ont déjà dépassé actuellement les 100% (voir l"'erreur d'arrondi" plus haut)

Dans ces pays émergents, le téléphone pour l'instant et restera pour longtemps le seul vecteur d'accès à Internet: on comprend donc pourquoi Google allie ses forces à celles des constructeurs de téléphones mobiles. Il faut donner une interface multimédia plus riche à ces (futurs) consommateurs des pays émergents pour en faire des cibles publicitaires plus attractives pour les marques.

Quand le smartphone actuel ne le sera plus (smart) parce qu'il sera in the hands of Mr Everybody then the machine "creative destruction" of value Google Android has been running full for the second Internet media advertising on this Earth ( is planned for 2015) which we bet that the firm will appropriate Mountain then still the lion's share !

Source: Blog Media & Tech (by Didier Durand)